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Do you go to business shows?

Posted by on April 2, 2009

This afternoon, I went to the Syracuse Chamber of Commerce annual business networking show. I’ve had people ask, “Why go to these shows?”

I am of the mind that it is very important for a solo or small firm lawyer or business owner to attend the show, especially if you can’t or won’t pay the price of an exhibitor’s booth.

I met dozens of people who could potentially be sources of developing my practice. I met with loan officers to expand my real estate closings. I met small business owners who need help with determining the smartest entity for their business. I met people who are considering estate planning.

Do I get a booth myself? No. I find much more use of visiting the exhibitors and learning about their businesses. I met one person when we were talking at another person’s booth.

Whether I gain revenue from the show is yet to be determined. Whether I get value from going is an absolute – I do, and will continue to do so.

Oh yeah, and going cuts way down on my office supply budget with the swag I pick up, which is also a good thing!

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